Avid Readers, Occasional Bloggers

Tag: blogs Page 2 of 8

Who do you write for when your audience disappears?

***Welcome Instapundit readers. Funny, I should mention avalanches of readers only to receive an Instalanche.***

This is the question I find my self asking these days. This blog has long been visited mostly by those searching the internet for books and authors. Something like 90% of the traffic is new visitors with the vast majority of that coming from Google. As my life grew busy with work and children I spent less and less time reading and interacting with blogs; particularly lit and book blogs. And in a world dominated by social media, my reading comes less from specific places I visit on the web as links I click on. Add in the mass proliferation of blogs, including book review blogs, and I have lost any sense of community or connection with a particular group of people or readers. And as noted, the traffic dwindled down to just what Google delivered (and a few dedicated and loyal readers).

And then Google took even that away. I am not sure what was the trigger but something changed in late November and the vast majority of organic search referrals from Google disappeared. The one thing the blog used to have going for it was decent search engine juice. I used the book title and author in the heading for each post and so those seeking information on a book and/or author often found this site. And then suddenly they didn’t. Looking at Google analytics and other sources it seems pretty clear to me that the largest chunk of this site’s traffic has disappeared. The site has dropped off search engine results and is getting 97% less impressions and thus no traffic.

Who do you write for when your audience disappears?

***Welcome Instapundit readers. Funny, I should mention avalanches of readers only to receive an Instalanche.***

This is the question I find my self asking these days. This blog has long been visited mostly by those searching the internet for books and authors. Something like 90% of the traffic is new visitors with the vast majority of that coming from Google. As my life grew busy with work and children I spent less and less time reading and interacting with blogs; particularly lit and book blogs. And in a world dominated by social media, my reading comes less from specific places I visit on the web as links I click on. Add in the mass proliferation of blogs, including book review blogs, and I have lost any sense of community or connection with a particular group of people or readers. And as noted, the traffic dwindled down to just what Google delivered (and a few dedicated and loyal readers).

And then Google took even that away. I am not sure what was the trigger but something changed in late November and the vast majority of organic search referrals from Google disappeared. The one thing the blog used to have going for it was decent search engine juice. I used the book title and author in the heading for each post and so those seeking information on a book and/or author often found this site. And then suddenly they didn’t. Looking at Google analytics and other sources it seems pretty clear to me that the largest chunk of this site’s traffic has disappeared. The site has dropped off search engine results and is getting 97% less impressions and thus no traffic.

Statistics that may be interesting only to me … (and by “interesting” I mean “depressing”)

Comparing traffic the last three years:

June 2013: 1,322 / June 2012: 2,868 / June 2011: 4,011

I, Kevin Jay Holtsberry, do solemnly swear not to mess with the theme on this website for a period of six months under pain of accepted mocking and derision …

UPDATE: OK, I lied, Sue Me. Actually, feel free to mock and deride. But after a little further thought I thin this theme works best for the foreseeable future.

Seriously, I am going to stop messing with things. I am at heart a restless soul and so when bored tend to muck about. But I did want to get to a somewhat minimalistic theme that is readable and easy on the eyes. I also decided to return to more of a blog style as that is really what this is; not a magazine or a Tumblr site, etc.  So, I am really going to do my best not to change anything for a significant period of time.  Here is to less fiddling and more content. Fingers crossed.

More than just books? CM as just another WordPress blog …

I am contemplating expanding CM beyond just books to more of a general purpose blog with a wider range of content (sports, current events, personal musings, etc.) instead of focusing on mostly just book reviews.  Strong opinions on this? Drop in the comments (please!).

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