Just found out about this interesting literary experiment:

Alexander McCall Smith is writing his first ever online novel Corduroy Mansions exclusively for Telegraph.co.uk. A new chapter will appear on this page each weekday for the next 20 weeks. The best-selling author welcomes your suggestions as the story unfolds.

You can read or listen to the serialized novel online as well as via email and RSS feed.  You can also get updates through Twitter.

Seems like a good use of technology to both deliver content, capture readers, and increase the profile of an author.

What do you think?  Is this kind of thing likely to be more prevalent in the future?