Year: 2013 Page 1 of 38

I stumbled upon this interesting article over at PW’s Shelftalker: Is Middle-Grade Fiction Really an Adult Reading Trend? Which is itself a rumination on a Wall Street Journal Article See Grown-Ups Read.

The WSJ article posits the trend that PW is responding to:

Middle-grade books have become a booming publishing category, fueled in part by adult fans who read “Harry Potter” and fell in love with the genre. J.K. Rowling’s books, which sold more than 450 million copies, reintroduced millions of adults to the addictive pleasures of children’s literature and created a new class of genre-agnostic reader who will pick up anything that’s buzzy and compelling, even if it’s written for 8 year olds. Far from being an anomaly, “Harry Potter” paved the way for a new crop of blockbuster children’s books that are appealing to readers of all ages. Recent hits include Rick Riordan’s mythology-tinged fantasy books, which have sold have sold some 35 million copies; Rachel Renee Russell’s “Dork Diaries,” which has 13 million copies in print; and Jeff Kinney’s “Diary of a Wimpy Kid,” which has sold more than 115 million copies. The eighth and latest book in Mr. Kinney’s series, “Hard Luck,” which came out last month, sold more than a million copies in its first week, and had a massive first printing of 5.5 million copies. It’s currently No. 1 on Amazon and tops The Wall Street Journal’s fiction best-seller lists.

Elizabeth Bluemle isn’t so sure this is right

I think what’s happening with middle grade books is a little bit different. At the Flying Pig, we don’t see adults coming in to buy Wimpy Kid and Dork Diaries books for themselves, at least not yet. And while many adults are reading and loving middle grade books like Wonder, those adults are still, by and large, teachers and librarians and parents. In other words, as has long been the case for middle-grade books, our observation has been that adults who read middle-grade titles are still reading them primarily because they are sharing them with children. I don’t think our bookstore is alone in not seeing a marked recent shift in the middle-grade-book reading habits of the average adult reader. So what is this trend, really?

I think what is happening is that these books are finally on the radar of the general adult population, both because of bestseller lists and because many adults’ own favorite authors are venturing into the children’s realm. These forays by adult authors perhaps spark interest in and lend credibility to a genre previously overlooked by adults not in the know about children’s books. It’s sort of similar to the spikes we see with many celebrity titles. Those books get enormous amounts of publicity, and so reach into the nooks and crannies of the normally distracted adult brain. Unlike celebrity books, which all too often are preachy and not very well-written, many of the adult authors writing for young people today know how to spin a great story.

I will confess up front I have no hard data other than my own experience.  And the plural of anecdote is not data, etc.

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