***What follows is an except from Guinness: The 250 Year Quest for the Perfect Pint by Bill Yenne. I am fascinated by beer, its creation, and its history – and of course its consumption. Thinking that perhaps some readers might share this fascination I offer the excerpt below.***
By the beginning of the twenty-first century, two billion pints of Guinness were being poured annually in more than 150 countries around the world. According to the industry newsletter, Impact: Global News and Research for the Drinks Executive, Guinness Stout is the seventeenth largest selling beer brand in the world, and by far the best-selling beer brand that is not a pale yellow lager.
Ireland and the United Kingdom remain the largest markets in the world for Guinness, with Nigeria in third place. In fourth place, the United States is the fastest growing Guinness market. According to Jonathan Waldron, the Dublin-based Guinness Draught marketing manager, “Our top four markets explain 95 percent of our volume.”
Though no longer the largest in the world, the Guinness Brewery at St. James’s Gate remains the largest in Ireland — and the largest stout brewery in the world — with a capacity of 6.5 million barrels. After 69 years, the huge Guinness brewery at Park Royal was closed in 2005. It had once been Guinness’s largest brewery, but as production at the site declined, the company decided to close it, and to concentrate stout production for the United Kingdom and Ireland — as well as for the United States — at the birthplace of Guinness in St. James’s Gate.
In Ireland , the company also has an additional 1.5 million barrel capacity in Dundalk , as well as 1.2 million barrels at Kilkenny. At Warerford, the former Cherry’s Brewery has been upgraded to a state-of-the-art special ingredient plant to produce Guinness Flavor Extract for export to the 50 countries where Guinness is brewed, either under license or at brewing companies in which Guinness is a partner.
Overseas, the company still owns a share in Malaysia ‘s Guinness Anchor Berhad and it operates 10 breweries in six African countries, including Nigeria , Ghana , Cameroon , Kenya , Uganda , and the Seychelles . Africa is a key market for Guinness. Indeed, Africans drink more than one third of all the Guinness in the world.